(Sarika Pancholi, winner of the Emerging Designer of the
Year Award)
An impeccably dressed and fabulous crowd descended on the
Botanical Gardens for an elegant evening of champagne, cupcakes and
cutting-edge design.
Returning for the 5th time, this year’s Midlands’ Fashion
Designer Awards was a dazzling success, with 350 people attending to support 26
emerging fashion designer present their collections in a dynamic runway show.
Competition was steep, with contestants originating from across the Midlands,
the UK, and even further afield. Divided into three categories – Independent
Designer of the Year, Emerging Designer of the Year and Young Designer of the
Year – the Awards showcased the innovative work of exciting new design talent.
A panel of five expert judges, including Lizzie Gardner, a
Birmingham based fashion journalist and stylist, and Debra Hepburn, a founding
member ofYoung British Designers, had the tricky task of awarding the
sought-after prize for each category: the presentation of their collections in
a retail unit in a high footfall area of Birmingham City Centre, courtesy of
Retail Birmingham, as well as the chance to showcase their work at the Midlands
Business Awards.
With collections ranging from ready-to-wear and couture to
lingerie and bridal wear the decision of who to crown the winners was indeed a
tricky one. Highlights of the fashion-filled evening included the show’s
opening collection by young designer Hiu Wing, whose nod to traditional
oriental design was found in elegantly draped kimono-esque tops and dresses in
a delicate palette peach, blue and gold, with a luxurious metallic sheen.
Furthermore, rising bridal wear designer Katie Peake combined seductive
corsetry and demure lace in a collection that was both traditionally bridal and
stylishly bohemian.
Katie’s fellow classmate from Staffordshire University,
Alisa Kate Brown, presented a collection which fused mannish outerwear with
elements of the boudoir, such as suspender detailing and blush tones, in a
manner which was both innovative and elegant.
(Katie Peake's bridal collection)
Another notable emerging designer was Jade Hope (pictured above), whose lingerie collection ‘Vintage Tease’ combined fetish straps, graphic cut outs and silky panels made for boudoir-inspired looks with a modern, directional edge. After the show, Jade explained that she was inspired by vintage lingerie from the 1920s and 30s, and had wanted to explore how this could be combined with bold strapping to give it a more structured appearance. In the future, Jade plans to launch a website in the New Year to showcase her designs, which will be reformulated into a more wearable collection.
(‘Vintage Tease’, by Jade Hope)
The winning collections, soon to go on display in Birmingham
City Centre, were notable for their diversity. Winner of the Young Designer of
the Year Award, Alice Moore, was ‘really, really happy and proud’ that her
collection had won the accolade. Inspired by the prospective effects of climate
change, Alice designed her collection to depict changing weather patterns, and
the potential necessity of dresses for all weather conditions in a single
outfit. Blurred aquatic digital prints were combined in layers of silk, chiffon
and latex, with futuristic shoulder pieces and sculptural puffed sleeves adding
a dramatic element to the collection, which was strongly reminiscent of both
Christopher Kane and Christian Lacroix. Winner of the Emerging Fashion Designer
award, Leicester based Sarika Pancholi used tribal-inspired tassels, beading
and weaving embellishment to create a ground breaking knitwear collection.
Oversized knitted cardigans in patchwork knits were deconstructed, with
streaming tassels escaping from them like unravelling threads. Flashes of neon
wool amongst the tribal motifs give a slightly psychedelic feel to the
collection; this was innovative knitwear with an edge.
(Alice Moore, winner of the Young Designer of the Year
Award)
Finally, Independent Designer of the Year Tamara Joseph
showcased a collection which heavily focused on blown up silk prints on
bias-cut, billowing dresses. Inspired by patterns such as collages, graffiti,
pollen, or even stains, the ‘Catalyst’ collection featured a bold, dramatic
colour palette which had been dyed and printed by hand.
(Catalyst, by Tamara Joseph)
This year’s Midlands’ Fashion Designer Awards showed us that
there is no shortage of dynamic and innovative design talent emerging from the
region. However international the outlook of the event may be, however, the
breadth and variety of the collections was a perfect illustration of all the
compelling diversity that Birmingham has to offer.
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